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Using free accounts, the Message button on a LinkedIn member’s introduction card will contain a padlock.

It doesn’t allow them to send a message to 2nd or 3rd-degree connections and those out of their network. Standard LinkedIn messaging allows free account users to reach their connections only. How LinkedIn InMail Is Different from Standard LinkedIn Messaging For that reason, users need to strategically plan their campaigns so that they won’t lose their InMail credits. LinkedIn InMail credits are cumulative but expire after 90 days. On the other hand, the Sales Navigator plan grants 20 InMail credits/month. For instance, the LinkedIn Premium Career plan allows its users to send five InMail messages/month. The feature also helps users reach someone without having their contact information.ĭepending on the subscription type, users will get a specific number of InMail credits. LinkedIn InMail enables premium users to send direct messages to another LinkedIn member who isn’t in their networks. This may hinder sales marketers and HR professionals from reaching their prospects and vice versa. On LinkedIn, users cannot send direct messages to other users with whom they’re not connected. Also, you’ll learn the difference between the standard and premium LinkedIn messaging options. This article will help you better understand LinkedIn InMail and its benefits. Unfortunately, many LinkedIn users are still unfamiliar with the InMail feature, even though it has become one of the most relevant platforms for improving profile engagement and generating leads. It helps business owners to reach prospective collaborators and recruiters to start a conversation with potential job candidates. InMail is among the best premium features on LinkedIn.